CONTEXT: This week I Created the template for the audio promos that will be played on Youths Choice to promote our playlists and I Was also asked to research into the possible launch of a brand extension of Youths Choice and look at the logistics of it.
RESEARCH:
Audio Promos
Story: There is no story research on this.
Technical: I Looked into the best software to use and chose Adobe Audition as its industry-standard software and has everything I need to be able to complete it.
Stylistic: I Listened to other ones of this that other stations have made to get inspiration of what I wanted to create in something like the style below.
Brand Extension
Story: There is no story research on this.
Technical:I Had a look into what is required tech-wise to set up the station.
Stylistic: The style of the station is a capital dance kinda vibe.
PROBLEM-SOLVING:
Problem: The File was exported incorrectly so couldn’t be uploaded to Zetta
Solution: I Re exported it as a WAV Then uploaded it to Zetta
Problem: Adobe Audition Cache Ran out of storage
Solution: I Went into preferences and reset the cache along with deleting old files
Problem:
Solution:
PLANNING & PRODUCTION:
PRACTICAL SKILLS:
Using Adobe Audition I put together a template by adding elements and work parts into a multitrack session. They were arranged in an order with Youths choice production at the start and end with a separator in between clips to show that it’s a different song.
EVALUATION & REFLECTION:
WWW: I Created a proper template for the Music Promos for YC.
EBI: I Did it quicker as it took time to get it correct and created more than one template.
WWW:
EBI:
WWW:
EBI: