The Final Presentation:
Copy of VOXI VILLA by Max Neilson-HowesContext:
We were tasked by VOXI To create a campaign to increase brand awareness and exposure. So we worked as a team and came up with the idea of VOXI Villa.
Research:
We Looked into VOXI And what they offer as a brand including all their offers along with how they market themselves to be for their younger audiences including students by using slang in previous campaigns and keeping up with trends.
We did all of our research by looking at their website.
As a group, we decided to do VOXI villa as our thing to pitch however, after looking into it further we found out that VOXI Had run a Snapchat filter in the past called “VOXI Villa” so we decided to base our idea around this and expand on it.
We found out about the filter after searching online on the dots (a marketing agency’s website) and also on the drum (they cover a lot of creative projects)
Practical Skills
Edited the Villa TV Ad, sourced the video clips and then directed the Voiceover session with Kyana in a studio. To
I also created a few of the promotional materials including graphic images using a mix of mainly photoshop and a range of tools including text & shape to help make the background. In canva I edited a previous design made by demi to then change the dimensions and
VOXI TV AD: