CREATE A COMPOSITE AUDIENCE

Youths Choice Composite Audience Member:

Name: Joe

Age: 16

Class: Middle

Location: London

Demographics: Meet Joe, a 16-year-old enrolled in a standard State school in London.

Likes: Joe has a diverse taste in music, with a focus on Pop/Anthems as his favourite genre. However, he also enjoys the vibes of RNB and Rap. Joe stays informed about the world, preferring news that’s not only interesting but also shareable in casual conversations with friends, the type of news that the loop would deliver.

Consumer Habits: When it comes to shopping, Joe frequents various stores, with Next & Primark While he enjoys the traditional in-store experience, he often opts for online shopping, finding it more convenient. Amazon is a regular website for Joe!

Media Consumption: Joe consumes lots of content across a wide range of platforms, diving into a variety of shows on Netflix, Disney+ and other streaming services. While he occasionally tunes into mainstream TV, his primary focus lies in streaming platforms. Social media plays a significant role in Joe’s life, with Instagram, TikTok, Youtube, and Snapchat being his main channels for staying connected. In terms of music, Joe frequently uses streaming services like Spotify & Tidal but also enjoys the radio for discovering new tracks and enjoying some company.

NRS Social Grade: Joe falls within the social grade range of C1 and C2, aligning very well with the target audience at Youths Choice. The Youth’s Choice team also aligins with these social grades, ensuring that Joe can connect not only with the presenters but also with the music selection and overall style chosen by the management.

Joe Represents the Youths Choice Target Audience which is aimed at 14-24 year olds in London. The youth’s choice audience would be working – the middle class and would likely have had a state school education.

 I can use Joe when creating content for my radio show as I can imagine I am delivering what I am presenting to them directly. I Also use Joe when editing and changing things on the YouthsChoice Website as he as a listener will be a visitor to it and should find it easy to use.