Research Portfolio

When deciding what to include in my radio demo, the best advice was to choose the best links that I’m I’m proud of and that did well on air. (1) From reading that I know during the creation and production of my demo I know that I need to suit the reference to the station I am sending it to (If I were to send it to classic it would need to be relaxed or if I sent it to Capital it needs to be high energy.)

From Further research I conducted myself I found out that I should keep the demo to about 3-5 (2,3) minutes to not bore the audience and keep them engaged.

AUDIENCE
For this project, there is no set target audience however the content is aimed at 14-26 years old so is suited to that. The main audience of the demo will be industry professionals who receive and listen to them so it should be suited to their station.
I Sent out a questionnaire to get people’s opinions on them and the resets how that:

I Should aim the demo for a wide audience but make sure I keep it relevant to 18-18 year-olds.

Most of the audience is interested in radio and mainly working in Student & Community Radio.

This Research gave me a better understanding of my target audience and who my project should be aimed at.

STYLISTIC/STORY RESEARCH

I Had a listen to other people’s demos including industry professionals to give me a better idea of how to structure mine and what to include in terms of content and link types.

I Started Off By Watching Youtube Videos & listening To Demos, These Included:

Tim Lee’s Aircheck – (4) In This One He Includes Most Of His Links From His Show On That Day But Also Has It All On Camera So You See Him Running The Desk, He Keeps His Shows Fast & Upbeat and has broadcast to a younger audience for years.

Kate Cooker Presenter Coach – (6) Kate has been in the industry for years doing a range of roles within it, she knows what a good demo should be like and in this video provides tips on when to send it and how to structure it and what to include.

Gemma Nash’s Showreel – (5) She Presented On The Same Station, This Is Helpful For Me As It Gave Me A Better Understanding Of The Station Sound And What To Do For The Station Target Audience

Research For Feedback:

For this project need to get feedback from people within the industry to get a better understanding of how I can improve my demo and myself as a presenter.

I picked a few people within the industry I have explained why I select them in this short presentation.

^ The Above Is A Slideshow 

Technical Research

To Actually Create The Radio Demo I Had To Use A Radio Studio, I Used The Sonifex Desks That Were In The Studio Along With Zetta Our Playout System To Run & Host My Shows. Zetta By RCS Is Industry Standard Software Used In Stations All Across The World! It’s A Playout Software That Is Widely Recognised And Makes The Job For Presenters Much Easier!

The Soinfex S2 Desk That I Used Is Well Known And Trusted In The Industry As Where It Is A Non-Digital Desk Hardware Components Are Less Likely To Break As Quick To A New AXIA Desk. The Desk Is The”Hub” Of The Show As Without It, No Audio Would Play Or Be Broadcast!

To Edit The Audio From My Shows & Create My Demo I Used Adobe Audition From The Adobe Creative Cloud Suite. This Software Is Widely Recognised As A Standard In The Industry And Is Easy To Use But Also Has Tools & Plugins I Can Use To Make My Workflow Better.

For More Detail On Both Of These, Check Out The Practical Skills Section Of My FMP, Where I Go Into More Detail On The Studio & Software.

Codes & Conventions Of A Radio Demo

Transitions – Make the change in between songs sound clean and professional, whether that be using an SFX Between songs or a fade in & out between the songs.

Introduction – The demo should start with an introduction that includes the radio personality’s name, contact information, and a brief overview of their experience. Upon looking into other research i found out that lots of presenters just now have this info on screen and then in the description of the video, this is because lots of it is becoming visual instead of just audio as part of an overall move within the industry to this direction

Voice – The demo should showcase the radio personality’s voice. The voice should be clear, concise, and engaging. A Good Example of this is Roman Kemp as when he talks on air on Capital you can hear his personality coming through making him sound authentic. To see what I mean CLICK HERE To listen to a show that shows what I mean about his style

Delivery – The demo should demonstrate the radio personality’s ability to deliver a variety of content, such as news, sports, and music.

Personality – The demo should show the radio personality’s personality. The personality should be engaging and entertaining.

^Some Of The Above Content Was Sourced From –

Codes and conventions of Radio (no date) Share and Discover Knowledge on SlideShare. Available at: https://www.slideshare.net/SyedaT13/codes-and-conventions-of-radio-42385004 (Accessed: 25 May 2023).

Refrences

1 – How to create a Radio Demo (2021) Presenter Academy. Available at: https://presenteracademy.com/blog/how-to-create-a-radio-demo/ (Accessed: April 24, 2023).

2 – A Self Created Study sent our online gaining veiws from the audince showning in thier opion how long it should be.

3 -Chantelle (2021) Ud X Jojo Jones how to get into radio broadcasting, UD Music. Available at: https://www.udmusic.org/blog/guide/how-to-get-into-radio-broadcasting/ (Accessed: April 24, 2023).

4- Lee, T. (2012) Radio Aircheck: Tim Lee 101.9 FoxFM (Melbourne, Australia), YouTube. Available at: https://youtu.be/WYplzS9XaXA (Accessed: 24 April 2023).

5-Nash, G. (2022) Gemma Nash – Showreel June 2022, YouTube. Available at: https://youtu.be/kUhElhp7vcQ (Accessed: 24 April 2023).

 6 – Cocker, K. (2017) Radio presenter tip #1 | 5 top tips to getting your radio presenter Demo Heard, YouTube. Available at: https://www.youtube.com/watch?v=pYfjGNEYqMA (Accessed: 24 April 2023).