Context: This week I carried on with my FMP And did the audience research and also started to research radio demos by listening to others.
Research: This week I didn’t do loads of research into radio demos however I did lots of Audience Research to gather what they think of it and are interested in. I Did this to get a better understanding of what people think should be included in a radio demo and also how it should be structured. For the pitch, I had a chat with my teacher to ask what should be included in his opinion and he talked me through the best way to do it and to use the BIF Document to help guide me.
Practical:
I created a form on Microsoft Forms and sent it out to all my peers and gathered their thoughts on the subject whilst also getting an idea of who my target audience are.
I chose to use Microsoft Forms as its part of the Office suite that I have access to, Microsoft Forms is also said to be one of the most user-friendly form creators as well (https://thebusinessblocks.com/gather/microsoft-forms/#:~:text=Microsoft%20Forms%20is%20one%20of,scales%2C%20or%20open%2Dended.) I Personally have had lots of experience and found where I have used it before it would make things easier for me
I created the form and then added the questions by selecting what type of question I wanted it to be and then added the text into it before sharing it and getting others to interact and give me their thoughts on it.
In the end, the form gave me a good amount of data with information about my target audience but also told me things about what I should include in my demo and how long it should be and how I should style it and how to personalise it.
This Screenshot Shows data about the audience and if and how they are interested in radio helping me understand who will be seeing my content.
This screenshot from the form tells me all about in the audience’s opinion what I should and as standard should be included within it.
Evaluation:
WWW: I Managed to create a form collecting a good amount of decent responses
EBI: If I asked more detailed questions to help me get a better understanding of what’s needed.
WWW: I got a better understanding of the audience and what gets their attention in a radio demo
EBI: I Left the form open for longer and shared it with a wider group to help get more opinions.