Case studies

The Closet Bar and Club

The Closet Bar and Club, Weymouth

Assistant manager at Weymouth's LGBTQ+ bar and club, and still the person behind its TikToks, photobooth graphics and video content.

A packed dancefloor at The Closet under the pink neon sign
A Saturday at The Closet. Photo by Cinture Media.

As assistant manager at The Closet, I helped run the bar and club week to week, and spent a lot of my time finding new reasons for people to come through the door and to come back. I've since stepped back from the full-time role, but I still make a lot of what the club puts out.

While I was assistant manager

  • Launched happy hour, with beer and cocktail towers and shot paddles on a new menu
  • Added new cocktails to the bar
  • Launched the Lightbooth, a free photobooth, with a weekly run of posts sharing the photos
  • Came up with and ran themed nights. The calendar has included Shrek Bottomless Bingo with a drag show, Drag Bingo, Over 30's Day Release, a Disney quiz, Gaywatch and The Spring Fling Easter party
  • Built a stock tracker for the club's two bars and cellar, covering around 130 lines from draught kegs to syrups. Each location has its own count sheet, and a master sheet totals everything, shows what's low and builds the reorder list by supplier

What I still do for The Closet

  • Custom Lightbooth graphics for each night and season, from Skint Saturdays to Halloween
  • The TikTok: filming, editing and posting short, funny videos with the bar team and door staff, plus event recaps
  • Updates to the club's website, closetweymouth.co.uk
  • Video and content for events and promotions

Most of the TikToks pull in a few thousand views, and the best have gone past 10,000.

TikTok followers
1,701
TikTok likes
6,071
views on the most-watched video
12K

From @theclosetbarandnc on TikTok, October 2026.

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